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Alter The Public

Furthermore, a new experiment by Kimberlee Weaver at Virginia Polytechnic Institute and others shows that hearing the same thing over and over again from one source can have the same effect as hearing that thing from many different people -- the brain gets tricked into thinking it has heard a piece of information from multiple, independent sources, even when it has not. Weaver's study was published this year in the Journal of Personality and Social Psychology.
Persistence of Myths Could Alter Public Policy Approach - washingtonpost.com

This is fantastic, it means you can keep telling the same thing hundreds of times! You can repeat it over and over again, the same story again and again, there is no need to change the subject you can just say the same thing an unlimited number of times and you will be treated as~if nobody special, it means you can keep telling the same thing over and over and over again, thousands of times the same thing and it will get more clear each time. The most irrational nonsense can manifest it self into your head as undoubtedly factual by perpetually chanting the mantra.

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propaganda, mind, brain