How great leaders inspire action - Simon Sinek

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
TEDtalksDirector > Simon Sinek: How great leaders inspire action

Start With Why
All organizations and careers function on 3 levels. What you do, How you do it and Why you do it. The problem is, most don�t even know that Why exists.
Start With Why, Simon Sinek