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Yahoo! Search blog: Yahoo! 360� - A New Model for Online Sharing

During my years of online community building, I've seen many types of social software emerge: email, chat, instant messaging, forums, groups, multiplayer games, blogs, and twikis (to name a few).

Until now, most social software worked on a shared view, what I'd call a we-centric model, where every participant sees the same information as all the other participants. We all see the same posts on a message board, the same conversation in a chat room. In effect, communications are either public or private.

These days, as we publicly post more of our opinions, photos, and sensitive information on the net, there's growing concern about spam and other threats to our privacy. And there's a need for tools to help us manage real-world relationships that are becoming more and more digital. The time is right for me-centric community - a way for you to get the information and connections you want, without giving up control of your information. Yahoo! 360° lets you control not just what you see but what others can see about you.

Yahoo! Search blog: Yahoo! 360° - A New Model for Online Sharing

now you see me ......