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Branson launches $25m climate bid

Millions of pounds are on offer for the person who comes up with the best way of removing significant amounts of carbon dioxide from the atmosphere. Virgin boss Sir Richard Branson launched the competition today in London alongside former US vice-president Al Gore. A panel of judges will oversee the prize, including James Lovelock and Nasa scientist James Hansen. Sir Richard said humankind must realise the scale of the crisis it faced.
BBC NEWS | Science/Nature | Branson launches $25m climate bid

He always comes up with some goofy idea to exploit disasters.

We always support his good ideas.

I'm not sure where the sarcasm goes here.