Clean and affordable energy is a growing need for our company, so we’re excited about launching RE<C, a strategic initiative whose mission is to develop electricity from renewable sources cheaper than electricity produced from coal. Initially, this project to create renewable energy cheaper than coal will focus on advanced solar thermal power, wind power technologies, and enhanced geothermal systems - but we’ll explore other potential breakthrough technologies too.http://www.google.com/corporate/green/energy/index.html
We’re busy assembling our own internal research and development group and hiring a team of engineers and energy experts tasked with building 1 gigawatt of renewable energy capacity that is cheaper than coal. (That’s enough electricity to power a city the size of San Francisco.) Google’s R&D effort will begin with a significant effort on solar thermal technology, and will also investigate enhanced geothermal systems and other areas.
It's not often I applaud a multinational crashing into a new market. Everyone in the energy sector seems to be overly interested in their own gain. Google is not different here but like yahoo they like to exploit peoples happiness. That just makes me all fuzzy. lolzz