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Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

TEDtalksDirector > Simon Sinek: How great leaders inspire action

Start With Why

All organizations and careers function on 3 levels. What you do, How you do it and Why you do it. The problem is, most don�t even know that Why exists.

Start With Why, Simon Sinek